UAE Telecom Provider Du Announces New Partnership With Local Retail Brand Aswaaq


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Telecommunications provider of the United Arab Emirates from, part of the Emirates Integrated Telecommunications Company (EITC), has partnered with local retail brand aswaaq to implement a software-defined wide area network (SD-WAN) solution at key company sites across the country.


This partnership, which was announced during the GITEX Technology Week, will see aswaaq reap many benefits including lower operating costs, increased bandwidth availability, dynamic multipath traffic optimization, application-based traffic prioritization and secure connectivity.

aswaaq will also benefit from centralized management of du which will simplify IT operations, enable software-defined branch management and ensure quick and easy deployment, with the ultimate goal of providing customers with an enhanced user experience.

Commenting on the partnership, Fahad Al Hassawi, CEO of EITC, said in a statement: “In the telecommunications space, expand solutions portfolios and providing businesses with the services they need to meet growing business needs relies on effective technology-driven partnerships. As such, we are excited to be working alongside aswaaq to deliver a cutting-edge solution that redefines virtual WAN capabilities and enables our partner to leverage vast cloud-based capabilities. “

“du has always been proud to ensure that companies overcome resistance to change when they implementation of new technologies“Al Hassawi added.” And with the timely deployment of this latest solution, those we serve will immediately enjoy a range of benefits, after a straightforward implementation process. ”

Affan Al Khoori, Deputy Managing Director of aswaaq, added: “For aswaaq, achieving our goals of being a world-class retailer and creating a profitable, competitive and sustainable business requires integration with new technological capabilities. generation. Therefore, we are delighted that our collaboration with du was formalized at GITEX 2021. du’s managed SD-WAN solution will significantly strengthen our operations, and we look forward to the years to come, supported by new and invaluable capabilities.

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