New Penneys opens in Tallaght, creating 300 jobs for the local community


There has been a big stir in Tallaght this week as Taoiseach Micheál Martin joined enthusiastic locals at The Square shopping center to officially open the country’s newest Penneys store. The 37th branch of the Primark chain in Ireland marks the retailer’s first new opening in Dublin in almost six years.

Continuing its commitment to further expansion (both here and abroad), the new opening follows a €10m backing by the retailer and is part of Primark’s commitment to invest €250m in Ireland over the next 10 years.

Located on the ground floor of The Square, it is one of the largest fashion stores in the mall with 43,500 square feet of retail space and a Nails™ beauty salon. The retailer also opened two more international stores this week – one in the Czech Republic in the city of Brno, the other in San Sebastian, Spain – bringing the total number of Primark stores to 408 worldwide.

Speaking at the opening of the Tallaght store, Taoiseach Micheál Martin said the success of the business is proof of “the value of the brand in our lives in Ireland”. “Penneys is at the center of Irish and international retail,” he noted. “The jobs announced today are a testament to the strength and continued growth of Primark. Penneys is a major employer in Ireland and internationally, and its growth is bringing footfall back to our towns and villages in Ireland. I congratulate the entire Primark team on today’s opening in Tallaght and wish this beloved retailer continued success. »

Echoing the sentiments of the Taoiseach, Paul Marchant, chief executive of Primark, said it was a “proud day” for everyone at Penneys. “We know our customers have been waiting for Penneys at The Square for a long time and we are delighted to finally open our doors to this great community. We know now more than ever how important it is to our customers that we stay true to our mission to offer something for everyone at prices that most people can afford. Our continued growth demonstrates the confidence and commitment we have in our Irish business, and we are proud to continue to play our part in supporting Irish towns, villages and communities,” he concluded.

However, with news of Kourtney Kardashian Named Boohoo’s New “Sustainability Ambassador”Still fresh in the public mind, many have also raised concerns about Penney’s sustainability model.

“I’m struggling with it,” Sheelin Conlon, owner of Dublin’s eco-conscious shop The Kind, commented of the new opening on Instagram during the week. “The good news [is that] it creates 300 new jobs in Tallaght, but [it’s] also capitalizing on the fact that the area has a huge amount of social housing where people will be very price sensitive.

When it comes to high street retailers, it’s important to note that Primark has made strides in ethical trading, employee wellbeing and sustainable manufacturing. And while fast fashion is obviously not the best choice ecologically (or ethically speaking), it is always possible to be intentional with such purchases. For example, avoid impulse purchases, only go for pieces you know you’ll wear 30 times (or more!), take care of your clothes so they last, pair new season purchases with existing pieces in your closet…

Conversations about sustainability are hugely important but they’re also hugely nuanced because it’s an issue that’s inherently tied to privilege, so unfortunately there’s no ‘one size fits all’ solution here.

You can find out more about Primark Cares and the company’s sustainability plans here.


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